Thanks, Brent and good morning.
John Deere completed the first quarter with solid execution. Financial results for the quarter included 20% margin for the equipment operations. While still far from normal levels, fewer supply chain disruptions enabled our factories to operate at high levels of production. Strong ag fundamentals remain — our order book still in allocation are full well into the fourth quarter and in some cases, full through the balance of the year. Likewise, the Construction & Forestry division continues to benefit from healthy demand with order books full into the fourth quarter and orders still on an allocation basis. Slide 3 shows the results for the first quarter.
Net sales and revenues were up 32% to $12.652 billion, while net sales for the equipment operations were up 34% to $11.402 billion. Net income attributable to Deere & Company was $1.959 billion or $6.55 per diluted share. Taking a closer look at the individual segments, beginning with the production and precision ag business on Slide 4.
Net sales of $5.198 billion were up 55% compared to the first quarter last year and up versus our own forecast, primarily due to higher shipment volumes and price realization. Price was positive by about 22 points. We expect price realization to be the highest early in the fiscal year due in part to model year '21 machines produced and shipped in the first quarter of 2022, effectively including two model years when compared to the first quarter of '23. Currency translation was negative by roughly 1 point.
Operating profit, $1.208 billion, resulting in a 23.2% operating margin for the segment compared to an 8.8% margin for the same period last year. The year-over-year increase was primarily due to favorable price realization and improved shipment volume and mix. These were partially offset by higher production costs and increased R&D and SA&G. Prior year results were negatively impacted by lower production from the delayed ratification of our labor agreement as well as by the contract ratification bonus.
Moving to Small Ag & Turf on Slide 5, net sales were up 14%, totaling $3.001 billion in the first quarter as a result of price realization and higher shipment volumes, partially offset by negative effects of currency translation. Price realization was positive by just over 11 points, while currency translation was negative by nearly 4 points. Operating profit was up year-over-year at $447 million, resulting in a 14.9% operating margin. The increased profit was primarily due to price realization and higher shipment volume, partially offset by higher production costs, R&D and SA&G. Slide 6 shows our industry outlook for the ag and turf markets globally.
We expect industry sales of large ag equipment in U.S. and Canada to be up approximately 5% to 10%, reflecting another year of [inaudible] demand. The dynamics of strong ag fundamentals, advanced fleet age and low field inventory all remain. We expect demand to exceed the industry's ability to produce for yet another year. For Small Ag & Turf, we estimate industry sales in the U.S. and Canada to be down around 5%. Within the segment, order books for products linked to ag production systems remain resilient, while demand for consumer-oriented products such as compact tractors under 40-horsepower has softened considerably since last year. Moving on to Europe, the industry is forecasted to be flat to up 5%. Fundamentals continue to be solid, still moderating from recent highs and net foreign cash income remains healthy. In South America, we expect industry sales of tractors and combines to be flat to up 5% following a very strong year in fiscal year '22. Farmer profitability remains high as our customers benefit from robust commodity prices, record production at variable currency environment. And while the backdrop in the large ag is favorable, demand for low horsepower equipment softened a bit over the first quarter. Industry sales in Asia are forecasted to be down moderately. Now our segment forecasts, beginning on Slide 7, for Production and Precision Ag, net sales are forecast to be up around 20% for the full year. Forecast assumes about 14 points of positive price realization for the full year and minimal currency impact. As noted earlier, we expect to achieve higher price realization in the first half of the year and then see it moderate a bit in the latter half. The segment's operating margin is now between 23.5% and 24.5%. Slide 8 shows our forecast for the Small Ag & Turf segment. We expect net sales to be flat to up 5%. This guidance includes 8 points of positive price realization and less than 0.5 point of currency headwind.
The segment's operating margin is projected between 14.5% and 15.5%. Changing to Construction & Forestry on Slide 9, net sales for the quarter were $3.203 billion, up 26%, primarily due to higher shipment volumes and price realization. Results were better than our own forecast for the quarter. Price realization was positive by over 13 points, while currency translation was negative by about 3 points. Operating profit of $625 million was higher year-over-year, resulting in a 19.5% operating margin due to price realization and higher shipment volumes, partially offset by higher production costs.
C&F had several miscellaneous items that were positive to the first quarter results. The impact of these positive items was approximately 1.5 points of margin and we do not expect them to repeat. Prior year results include the impact of the lower production in the first quarter due to the delayed ratification of our labor agreement as well as the contract ratification bonus.
Let's turn to our 2023 Construction & Forestry industry outlook on Slide 10. Industry sales of earthmoving and compact construction equipment in North America are both projected to be flat to up 5%. End markets for earthmoving and compact equipment is expected to remain strong. While housing has softened, infrastructure, the oil and gas sector and robust CapEx programs from the independent rental companies have continued to support demand. Retail sales have remained robust and dealer inventory is well below historic levels. Global road building markets are forecast to be flat. North America remains the strongest market, compensating for softness in Europe as well as in parts of Asia. In forestry, we estimate the industry will be flat as softening in the U.S. and Canada is offset with strength in Europe.
Moving to the C&F segment outlook on Slide 11, Deere's Construction & Forestry 2023 net sales are forecast to be up between 10% and 15%. Our net sales guidance for the year considers around 9 points of positive price realization. Operating margin is expected to be in the range of 17% to 18%. Shifting to our financial services operations on Slide 12, Worldwide Financial Services net income attributable to Deere & Company in the first quarter was $185 million. The decrease in net income was mainly due to less favorable financing spreads. For fiscal year 2023, our outlook is now $820 million as the less favorable financing spreads, higher SA&G expenses, and lower gains on operating lease dispositions are expected to more than offset the benefits from a higher average portfolio balance. The less favorable financing spreads in both the first quarter results and outlook are a function of the velocity of interest rate increases and the lag in price changes. Credit quality remains favorable with very low write-offs as a percentage of the portfolio.
Slide 13 outlines our guidance for net income, our effective tax rate and operating cash flow. For fiscal '23, we are raising our outlook for net income to be between $8.75 billion and $9.25 billion, reflecting the strong results of the first quarter and continued optimism for the remainder of the year. Next, our guidance incorporates an effective tax rate between 23% and 25%. Lastly, cash flow from the equipment operations is now projected to be in the range of $9.25 billion to $9.75 billion. That concludes our formal comments. Now I'd like to spend a little time going deeper on a few things specific to this quarter.
Let's start with farmer fundamentals. The USDA recently updated its farm income forecast. U.S. net cash farm income is forecast to be down in 2023 compared to 2022, but still well above long-term averages and at levels supportive of continued replacement demand. Importantly, crop cash receipts are predicted to be down only 3% and remain at very healthy levels for row-crop producers. And while expenses are expected to be up, some key inputs like fertilizers have moderated since peaking in 2022. All-in, the 2023 foreign income forecasts are solid and will continue to support equipment demand. This maybe specific to the U.S., but the message is similar across our various global markets, right. Brent?